beauty

Shopbop Launches New Boutique, One By. Get Ready To Hear "Where'd You Get That?"

March 17, 2011 by Eileen Conlan
shefinds | beauty
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Shopbop‘s opening new boutiques left and right–first came their wedding boutique and this morning they’ve just launched a new project, “One By.”

The premise: Shopbop’s curators showcase up-and-coming designers by choosing just one amazing piece. Says Kate Ciepluch, Fashion Director, “We’re combing the market to give our customers a highly edited assortment of items we deem as the best representation of that product category.”That way, they don’t have to get stuck with the entire collection, and you only get the coolest pieces. It’s a win-win.

Check out all of this week’s best sales and deals and online sample sales while you’re at it.

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