Shu Uemura Pulled From The US Market--Stock Up Before It's Too Late

March 31, 2010 by Justine Schwartz
shefinds | Style

Mascara-stained tears are shedding over the saddest beauty news we’ve heard in awhile: on Monday, L’Oréal USA announced that it will close all U.S. operations of Shu Uemura. Not only is Shu Uemura  one of our absolute favorite cosmetic brands, but their cleansing oils and dramatic faux lashes are unrivaled and one-of-a-kind. We’ll be coping with the tragic loss by going on a major shopping spree, stocking up on the best Shu Uemura products while they are still available. Here’s what is in our shopping cart (and should be in yours, before time runs out):

Known for their expertise in eye makeup and tools, Shu Uemura nailed two beauty staples in their Ultimate Expression Mascara ($23) and 24K Gold Eyelash Curler ($24). The mascara is creamy and thick, and creates a serious curl in even the most lackluster of lashes.   The eyelash curler is one of their all-time best sellers, and the 24K gold Limited Edition version is only a few dollars more than the original – totally worth it. Stock up on more than one while you can.

The cleansing oils were makeup artist Shu Uemura’s first product, and they’ve remained the brand’s hottest selling items ever since. Fans of the line swear by them; lightweight and botanically enhanced, the oils clean skin, remove makeup, and balance the complexion all in one. The Fresh Cleansing Oil Duo ($24) is great two-in-one set made up of an antioxidant skin purifier and an oil specially formulated for acne-prone skin.

Satisfy your inner urge to play dress-up with Shu Uemura’s dramatic false eyelashes, which are more like works of art, if you ask us. The soon-to-be collectors items, including these Black Velvet Feather False Eyelashes ($25), are dramatic–and that’s how we like it.

The Eye Shimmer Duo ($42) comes in a shimmery cream liquid and sparkling glitter powder and is a great way to stock up on two popular products in one. The color pairings are perfect (we like Shiny Mint), and the shimmers are small enough to keep in your party purse.

Not only is Shu Uemura known for it’s expert brushes and tools, but the Natural Portable Brush 10 ($48) is a triple threat: it can be used for powder, cream and liquid eyeshadow application.

Check out more of our favorite beauty products, and see what we’ve used already in our beauty roadtests so you know what to buy. Every girl could use the best mascara and a new pot of lip balm.


Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

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