Why do European women seem to be so chic and cultured? Besides the fact that they can speak multiple languages and they, apparently, don’t get fat, maybe they appear so worldly because they read Lucire.com, a New Zealand-based online fashion magazine that reports on global trends, styles travel adventures. There are scoops on favourite European lines (like the Swedish H&M), profiles on designers at Fashion Weeks from New York to Australia, and a travel section that transports readers from the French wineries of Sancerre to New Zealand’s beach coast to the Bacardi Visitor Center in San Juan, Puerto Rico.
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