Wow, we didn't see this one coming. Sure, we've heard of the Snowjoggers, but we never, ever though this would suddenly become the shoe Paris Hilton and Hillary Duff were buying. Looks like we were wrong.
That said, we always thought these were a good idea. Just because there's snow on the ground doesn't mean weight gain stops (quite the opposite, actually), and pounding the treadmill in the same, drab gym every day really loses its appeal after a couple of weeks. So a running shoe that lets you continue your exercise routine outside and not slip and break an arm…well, that's pretty brilliant.
We just didn't think they'd become some kind of fashion statement. But we were also initially surprised at the UGGs craze when it first hit a few years ago (of course as soon as we got our toes snuggled down in a pair, we totally got it). What do you think? Will you jump on the Snowjogger trend?