What: Bliss Love Handler, $36
Why: I don't know anybody who's a fan of muffin tops. But I don't know too many people who are gung-ho about doing agonizing hours of crunches to get rid of them either. Bliss Spa's Love Handler is quite the happy medium.
Yes, you'll still have to do some kind of ab exercises, but if you're just looking for a little firming and some minimization of pudge, slathering on a nickel-sized dollop of Love Handler twice a day really does do the trick. For me, it took a couple weeks for the effects to show, but I did notice a difference.
I took the advice of some product reviewers and applied right before hitting the gym, and while part of it must be psychosomatic, I feel like I'm getting twice the oomph from those grueling planks and sit-ups.
Get Yours: Sephora.com