"Oh, my God, Becky, look at her butt. It is sooo…flat?" Don't pretend you don't know those are the wrong lyrics. In a time when Kim Kardashian and the iconic J.Lo are showing off the junk in their trunks, there's a new body flaw that's making some ladies hustle their booties straight to their plastic surgeons. That's right: perky patooties are in in a big way, and some flat-bottomed girls are going under the knife, getting derriere implants or undergoing a new procedure known as the Brazilian Butt Lift. Named for the famous rears of Rio, the Brazilian Butt Lift involves taking fat cells from somewhere else (usually the abdomen area), refining them and injecting them into the buttocks.
If getting literally hundreds of injections of fat in your rear doesn't sound like your cup of tea, there's no need to worry. Since big butts are, well, big this year, there are plenty of painless products out there that'll give your bootie a boost. Go the traditional route and don a pair of padded panties, like Huit's Just a Kiss Magic Pulp padded boyshorts ($59). Like a push-up bra for your posterior, these shaping briefs aren't too overbearing (not like serious shapewear) so you can sub them in for your regular panties when you want a denim-ready derriere in a snap.
Want a round rump every day of the week? Invest in a Biniki ($30), a garter-esque lifter that you wear over your undies. Adjustable straps like you'd find on your bra go under each cheek; tighten the straps for an instant lift, just like you'd get from an underwire.
And even if you don't have a big bootie in your genes, you can find one in your jeans. Victoria's Secret knows what's up, and they've developed a line of jeans featuring VS Uplift technology ($68). A built-in back panel that's invisible from the outside lifts and firms, while carefully placed seams and pockets give the illusion of a pert and perky rear end. A spandex-infused knit denim works overtime to keep your silhouette in control, putting the bounce right where you want it, no needles involved.