What: Bra Smart, $15
Why: We all have one or two in our lingerie drawers: expensive, well-fitting bras that aren't earning their keep because they've been bent out of shape in the laundering process. I actually have (count 'em) four IPEX bras that I loved until I realized their caved-in cups were giving me square-shaped boobs. Not cool. That's why I wish I'd found the Bra Smart sooner.
The Bra Smart, a total "why didn't someone think of this sooner" invention, is made up of four easy snap-together pieces: a plastic base, two aerated plastic cup molds (available in A-D sizes), and a hanger. Simply slide the cups inward to fit your bra, strap the bra on, and hook it at the back of the base. Then hang the BraSmart or lay it on a flat surface and let your lingerie dry while keeping its intended shape. The Bra Smart is designed to be stacked, so you can do multiple bras at once. Bras look new for a lot longer, and there's no more fear of looking embarrassingly geometric in close-fitting sweaters.
Get Yours: SmartBroad.com
Add Bra Smart to your lingerie laundering regimen, and don't forget SheFinds' washing and storing tips.