Target has teamed up with trendy spinning-class giant SoulCycle. There’s so much intensity behind this collaboration, we can’t help but wonder: Is world domination close at hand? I mean, inexpensive fitness wear? That’s pretty revolutionary. We’d stand behind a SoulCycle x Target campaign any day (Prez 2016?)
If you’re looking for gear that boasts the Target bullseye and the SoulCycle name, you’re in luck! If not, that’s okay, because the collaboration goes beyond dual branding strategies. Just as SoulCycle’s aim reaches past the realm of fitness (it’s all about the soul, baby), SoulCycle x Target is more than product placement. In addition to the requisite workout attire, Target is offering spin classes at 10 of its major stores throughout the country. That’s right, this is your chance to workout at Target without fear of being shown the door. Find out if there’s a store near you!
SoulCycle Unisex Hoodie ($49)
Soulcycle Women’s Tank ($29)
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