Store Review: ASOS.COM
January 24, 2005
For stylish women who’d love just a splash of Jennifer Anniston’s bohemian chic, a dash of Sarah Jessica Parker’s New York attitude, or just an overall hint of celebrity style there’s ASOS.com. Asos.com (formerly As Seen On Screen) was born from the simple idea of delivering celebrity inspired fashions at real people prices. For example, there’s the Diamante Ring Halter Neck Top in the style of Kylie Minogue, the Satin Pleat Babydoll in the style of Gwyneth Paltrow, and the Fan Style Boots in the style of Kate Beckinsale. ASOS features women’s clothing (pants, skirts, tops, and tees), shoes, accessories (belts and handbags), jewelry, beauty, and make-up products that are all celebrity inspired. There’s even a men’s shop.
The site is based out of the UK, so many of the celebrities they use for inspiration are British, and slightly less recognizable on this side of the pond, but the fashions are fun and intriguing – perfect for spicing up a wardrobe. Shipping to the US is at a flat rate of 5 dollars plus customs duties, but there’s no expedited service available so plan accordingly.
The sizing is also British, and British sizes run smaller than their American counterparts: A British 8 is closer to a US Size 4. Fortunately Asos provides a conversion chart to reduce errors.