Store Review: Coco's Shoppe

March 27, 2006 by Christina
shefinds |

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What: Coco’s Shoppe, a place for ecofriendly shoppers

Deal Alert: SheFinds readers can receive a 20% discount and free shipping. Enter the discount code ‘SHEFINDS’ at checkout.

Why: Ecoconscious fashionistas can celebrate: There’s someone out there who understands exactly how you all feel. Coco’s Shoppe—an online concept boutique—for clothes, bags, and beauty products that Whole Foods fans will love. Obsessed with natural foods for as long as she can remember, founder Heather Smith found herself preoccupied with reading clothes labels for fabric information and ingredient listings of beauty products—perhaps natural (no pun intended) for a former physiology and biochemistry major. The rest is history.

Just a few weeks old, Coco’s Shoppe carries designer lines that use sustainable textiles. Quick lesson: This means materials such as silk spun from soy or bamboo, synthetics from wood or corn, pure organic fibers, and recycled fabrics. Think “you are what you wear.” For example, the site offers stylish, well-fitting Loomstate jeans of 100% organic cotton ($180), which translates to no insecticides and pesticides. A cute Jackie O–type shrug-and-halter combo (a winner for the office) by Undesigned is crafted from recycled crepe ($121 for the shrug, $108 for the halter). And this subtly sexy and soft Spring & Clifton top with cutout shoulders ($290) will keep you feeling good on your night out for two reasons: It’ll keep heads turning and it contains 80% bamboo (a plant that grows very quickly as opposed to a tree), which is like silk in texture and has antibacterial elements, meaning, again, that you’re wearing pesticide- and chemical-free clothing.

At Coco’s Shoppe, The Balm, Brickhouse, and Juara offer masks with whole-food ingredients, scrubs created from sugar or salt, and other necessities that contain pure essential oils, butters, and balms. Juara’s Sweet Black Tea & Rice Moisturizer ($40) is, well, natural magic. The rice keeps your skin hydrated with its vitamin E and fatty acids, while the black tea softens you up and brings out a glow. Used regularly, it also helps hide lines.

Smith says, “Ladies need not be concerned with the beauty of indulgences of lipstick, lingerie, and the latest fashions but rather with the brand and composition of these products and their ramifications on health, the environment, and the generations to come.” Hey, this type of shopping is good for you and the world—how can you beat that?

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