SheFinds News: Payless Goes Posh

July 14, 2006 by SheFindsCerelle
shefinds |

Lauren Poretzky, the designer of Abaeté is creating a Payless line of hip shoes. If it’s good enough for Isaac, Luella and Tara for Target and the other Tara for EasySpirit and Karl and Stella for H&M, it should be good enough for Lauren. According to WWD, Abaeté, a two year-old label, will design a capsule line for Payless that is scheduled to launch in September.

Poretzky reports she had creative license with the design, and therefore designed them to go with her collection. The only adjustment she needed to make for mass production was to lower the heel (which perhaps means we won’t be referring to this line of shoes as “sex pumps.”)

 

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