Style Icon Robert Verdi Dishes On His New Handbag Line, Plus The Ultimate Summer Fashion 'Don't'

July 6, 2016 by Jeanine Edwards
shefinds | Shop

Do I even need to intro Robert Verdi. I don’t know him, but given his infectious personality I totally feel like I know him. In my head, we’re definitely best friends.

If you’re wondering where he’s been lately, we’ve got the answer–launching an amazing new collection of gorgeous handbags! GREAT BAG CO. is his latest venture and we seriously can’t get enough of the timeless, perfectly sized totes.

Below, we chatted up Robert Verdi himself on what inspired him to delve into the world of handbags and the one item every woman should avoid in the summer.

SHEfinds:  You’re a fashion icon! What inspired your work with GREAT BAG CO.?

Robert Verdi: I’m an art lover, a museum and gallery hopper. I get more inspiration from a photograph or a painting or a sculpture than I do from anywhere else because my creative mind has the freedom to flow. In working with so many different types of women, I realized there was a hole in the market for an art inspired utilitarian bag that could hold everything you need and always looked polished.

SF: What makes the Great Bag Co. bags special?

RV: GREAT BAG CO. is designed to be Brave and Playful – Colorful and Fun. Handbags are the punctuation to a women’s look–it’s the difference between a period and an exclamation mark… and I just love an exclamation mark!

SF: What women did you have in mind when designing the bags?

RV: Proclaimed the “IT” Bag by The New York Times and dubbed a “MUST-HAVE” by Oprah, the iconic GREAT BAG CO. tote is universal. It’; perfect for all women. It’s perfectly perky for the girl on-the-go commuting to work. It’s easy to manage for a fitness junkie. It’s stylish and efficient for the student around campus. It even makes a sassy tote for the new mom.

SF: What can readers expect next from you and GREAT BAG CO.?

RV: We are so proud and excited to have just launched a brand new Limited Artist Edition Collection with four world-renowned artists in collaboration with AFRICA’SOUT! to raise money for LGBTI community and sex education in Africa. We also plan on launching a delicious juice program perfect for summering in the Hamptons. For the fall we are working on new customization programs and exciting new silhouettes. GREAT BAG CO. is available on-line at GreatBag.Co–and just recently launched at the legendary Isetan department store in Tokyo, Japan as well as Club 21 in Singapore.

SF: Lastly, a little free fashion advice: biggest summer fashion no-no?

RV: I’ve always hated capris pants! The only person they ever looked good on was Audrey Hepburn. They make tall girls with long legs look awkward and make short girls appear wider than they really are.


Be sure to check out how to make your manicure last longer and how to wear a denim skirt.


Vice President
Jeanine Edwards is a writer and editor covering fashion, beauty and shopping. She never misses a sale and is committed to good skincare. Prior to joining the SheFinds team, Jeanine worked at XO Group and InStyle. You can reach Jeanine at [email protected]

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