Once upon a time stars received luxury party favors for making appearances at a high profile event; think Prince Charming’s Ball with statues and moonmen. Fast track to today when Swag Season precedes the awards shows by weeks. No longer the goodie baskets of yore but entire guest suites filled with product pushed on anyone from reality “stars” to bona fide talent.
For example, take the swag from the Extra! Emmy Suite at the Hyatt Regency Century City, an event that took place days before the Emmys…
Shades by SEE Eyewear
Cameron Nicole evening handbags
Ugh! Crocs: so trendy, so wrong.
These are the items we’d recommend purchasing for yourself – but if you are a swag star, it’s not all champagne and freebies. Swag is taxable income for celebrities, as Luxist.com pointed out, that is no small thing considering this year’s Emmy basket was worth around 30K!