Target Announces Spring Collaboration With Finnish Design House Marimekko
March 2, 2016
Target announced their latest designer collaboration and it’s a good one! They’re teaming up with Finnish design house Marimekko to bring forth bold prints and colorful pieces to customers. The line will be launching April 17 and features more than 200 pieces from outdoor decor to entertaining essentials, as well as swimwear and beach items.
“When it comes to our partnerships, we travel far and wide to find designers and brands we think our guests will love,” said Julie Guggemos, senior vice president of product design and development for Target. “For our spring collaboration, that brought us all the way to Finland! We’ve had our eye on Marimekko for quite some time, and can’t wait for guests to have a chance to shop this limited-edition collection in just a few short weeks.”
“Target pioneered the concept of design partnerships and continues to raise the bar with each new collaboration,” said Tiina Alahuhta-Kasko, president of Marimekko. “The Marimekko brand was created to bring color and happiness into people’s everyday lives. There are so many special pieces in this collection, and we are excited to share our storied prints and patterns with Target’s guests across the United States.”
What’s more, most of the pieces are under $50! Standout items include a paddle board, hammocks, inflatables and much more. Marimekko prints are favorites of Sarah Jessica Parker and even Jacqueline Kennedy.