I’ve been keeping a secret. Earlier this month I found out Soleil Moon Frye (a.k.a. Punky Brewster) and Paige Goldberg Tolmach were creating a limited-edition eco-friendly baby collection with Target, but I was sworn to secrecy until today. So here it is, your first look at the amazingly cool, candy-colored collection:
Yes, this really is eco-friendly! Soleil and Paige have a wildly popular store called The Little Seed in California that sells tons of eco-friendly baby goods just like this, but they’re giving us non-Californians an opportunity to get in on the action. The collection of onesies, leggings, hooded towels, hats, booties and baby blankets is all made from 100% organic cotton and it’s all super affordable. You’ll get 2 baby blankets for $12 and the hooded towels are $13.
Soleil mentioned she wanted the line to feel like a candy store–Lifesavers, for example–and they nailed it. Never has eco-friendly been this bright and colorful and we’re obsessed. The collection launches this Sunday July 4, so save the date.