Kids

Target Teams Up With The Little Seed for A Candy-Colored, Eco-Friendly Baby Collection

June 30, 2010 by Mom Jeanine
shefinds | Kids

I’ve been keeping a secret. Earlier this month I found out Soleil Moon Frye (a.k.a. Punky Brewster) and Paige Goldberg Tolmach were creating a limited-edition eco-friendly baby collection with Target, but I was sworn to secrecy until today. So here it is, your first look at the amazingly cool, candy-colored collection:

Yes, this really is eco-friendly! Soleil and Paige have a wildly popular store called The Little Seed in California that sells tons of eco-friendly baby goods just like this, but they’re giving us non-Californians an opportunity to get in on the action. The collection of onesies, leggings, hooded towels, hats, booties and baby blankets is all made from 100% organic cotton and it’s all super affordable. You’ll get 2 baby blankets for $12 and the hooded towels are $13.

Soleil mentioned she wanted the line to feel like a candy store–Lifesavers, for example–and they nailed it. Never has eco-friendly been this bright and colorful and we’re obsessed. The collection launches this Sunday July 4, so save the date.

For more fun kid’s fashion, check out the best baby swimsuits, the best baby shoes and the best baby sandals.

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