Fashion

Surprise! Target Is Launching A New Size-Inclusive Line Next Month

January 9, 2018 by Justine Schwartz
shefinds | Fashion

Target just announced that it will be rolling out a record-breaking size-inclusive line in just a few weeks… and we couldn’t be more excited to share the news with you!

It’s new “owned” brand Universal Thread will come in sizes 00-26W upon launch–the first time Target has EVER launched a new fashion brand with such a wide range of inclusive sizes. YAS! (Oprah did say that a new day was on the horizon in her Golden Globes speech.)

Mark Tritton, Target’s executive vice president and chief merchandising officer just said in a statement: “Were offering all apparel within Universal Thread in sizes 00-26W. This is the first time we’ve introduced a brand with such an expansive range, and we’re excited to see the response from our guests.”

Not only is the line incredibly size diverse, but it comes at Target’s signature “amazing everyday value,”–aka, everything from the line is priced under $40.

Yep–that’s right, denim, tops, dresses, accessories, shoes and more all priced $5 to $39.99. We told you this was HUGE news!

The brand has release one sneak peek image of the line–and it looks GOOD! As Refinery 29 pointed out, it totally has a Madwell vibe (but for *a lot* less):

Some of you will note that Target already carries size-inclusive, fashion-forward lines such as A New Day and JoyLab. And you would be right–just last year when they rolled out these new in-house brands, Target made a point of later expanding these popular lines to 26W (bravo!). But again, this is the first time they’ve *rolled out* a brand with complete and total size inclusion.

Tritton says that brand researched “1,000 women from across the country to better understand their needs when it comes to shopping denim.” They found that women *dreaded* shopping for jeans, which led their design team to cater “to all women, with multiple fits, silhouettes, lengths, rises, and sizes.” See–THIS is what happens when fashion design doesn’t happen in a bubble!

We say “Congrats!” and “Thank you” to Target from the bottom of our heads for continuing to be an industry pioneer, even as retail reports look bleak. There doesn’t seem to be much good news in fashion lately, so this is a bright spot. Keep up the great work!

Shop the complete line at Target stores and online at target.com in early February. We’ll have more updates for you soon!

 

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

Fashion

The ONLY Jeans You’ll Need This Winter, According To Hundreds of Customer Reviews

December 12, 2018 by Emily Belfiore
They're on sale for $37 right now!!

Celebrity

You Will Not Believe How TINY Alessandra Ambroio's Red Bikini Is!

December 11, 2018 by SheFinds Celebrity News
She's still got it!

Fashion

6 Things You Can Get From Anthropologie's Sale Section Right Now For Under $21

December 11, 2018 by Jessica Harrington
Who's ready to go shopping?

Fashion

The One Coat Trend That’s Going To Be EVERYWHERE This Winter

December 10, 2018 by Jessica Harrington
We love this trend!

Fashion

A Last Minute Holiday Gift Guide For Everyone On Your List

December 10, 2018 by SHEfinds Editors
Get shopping!

Fashion

Believe It! All Of These Luxe Leather Gifts Are $65 Or Less #ThanksCuyana

If you're anything like me, then chances are holiday ...

LOAD MORE
+
LOAD MORE POSTS