Target just announced that it will be rolling out a record-breaking size-inclusive line in just a few weeks… and we couldn’t be more excited to share the news with you!
It’s new “owned” brand Universal Thread will come in sizes 00-26W upon launch–the first time Target has EVER launched a new fashion brand with such a wide range of inclusive sizes. YAS! (Oprah did say that a new day was on the horizon in her Golden Globes speech.)
Mark Tritton, Target’s executive vice president and chief merchandising officer just said in a statement: “Were offering all apparel within Universal Thread in sizes 00-26W. This is the first time we’ve introduced a brand with such an expansive range, and we’re excited to see the response from our guests.”
Not only is the line incredibly size diverse, but it comes at Target’s signature “amazing everyday value,”–aka, everything from the line is priced under $40.
Yep–that’s right, denim, tops, dresses, accessories, shoes and more all priced $5 to $39.99. We told you this was HUGE news!
The brand has release one sneak peek image of the line–and it looks GOOD! As Refinery 29 pointed out, it totally has a Madwell vibe (but for *a lot* less):
Some of you will note that Target already carries size-inclusive, fashion-forward lines such as A New Day and JoyLab. And you would be right–just last year when they rolled out these new in-house brands, Target made a point of later expanding these popular lines to 26W (bravo!). But again, this is the first time they’ve *rolled out* a brand with complete and total size inclusion.
Tritton says that brand researched “1,000 women from across the country to better understand their needs when it comes to shopping denim.” They found that women *dreaded* shopping for jeans, which led their design team to cater “to all women, with multiple fits, silhouettes, lengths, rises, and sizes.” See–THIS is what happens when fashion design doesn’t happen in a bubble!
We say “Congrats!” and “Thank you” to Target from the bottom of our heads for continuing to be an industry pioneer, even as retail reports look bleak. There doesn’t seem to be much good news in fashion lately, so this is a bright spot. Keep up the great work!
Shop the complete line at Target stores and online at target.com in early February. We’ll have more updates for you soon!