X
X

Enter to win a hair treatment from Moroccanoil!

*By entering to win, you agree to receive future emails from Moroccanoil and SheFinds.

Fashion

You're Going To Be Completely Obsessed With These $39 Jeans From Target

January 11, 2018 by Justine Schwartz
shefinds | Fashion

Target is about to change the game in more ways than one with their upcoming Universal Thread collection that drops in stores and online February 2. It marks not only the very first time Target has introduced a new fashion line in complete 00-26 sizing, but it’s also notable for being a huge denim push for the brand. This means that in a few short weeks, your favorite jeans will be priced $39 and come from Target.

Know how we know? Because they’ve put a *lot* of resources behind it. Admittedly, it’s because they want the market share. “The key behind all of this, honestly, is [to] make Target the preferred destination,” a rep told AdWeek this week. But hey, any brand that’s willing to take the sting out of jean shopping is alright by us. And the fact that it’s Target, with a vow to keep “value” is even better news.

According to the press release, the brand started by recognizing what each of us has known since (practically) birth: that shopping for jeans sucks.

It’s true–it does. You could potentially try on 50 pairs before finding the perfect ones. It’s exhausting, it’s daunting, it’s a game of diminishing rewards. As we age and our bodies change (or if we don’t fit society’s “ideal” standards from the jump), it only becomes more difficult to find jeans we *love*, rather than jeans we just tolerate.

Brand spokesperson Jessica Carlson tells AdWeek, “We did guest research, and what we heard was shopping for denim was something women really dreaded.”

Now, we’re onto something! From there, Target made a vow to make all the jean sizing available (which is not cheap for a brand) and to keep the online shopping experience “pretty straight forward.” Both of these are huge. For one, sizing is everything when it comes to jean shopping. Having every size available is the only way for a brand to win the customer (us) over. Just think about how Fenty Beauty’s 50 shades of foundation shook up beauty this year. Availability is everything. Secondly, with more and more people shopping online, Target’s commitment to the online experience is key. There’s no way to know exactly what they mean by “straight forward” until the line launches, but we like the sound of it.

Then comes the issue of price. The entire Universal Thread collection is priced $5 to $39. I come from the $200 jean generation, and have operated under the (false) assumption that the only way to get jeans that fit girls with big booties (and to not stretch or rip) was to spend three figures on them. I haven’t tried the Target jeans, but if they can master denim for $39–they’ve got a customer for life.

So–what do you think: will Target rise to the occasion and become your new favorite jeans when Universal Thread launches February 2? There’s only one way to know–shop them!–but we can certainly place our bets now.

And if they do figure this whole jean shopping thing out, can they please tackle bathing suit shopping next? #AGirlCanDream

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

Celebrity

The Unexpected Sexy Top Trend That’s Going To Be Everywhere This Fall

August 14, 2018 by Emily Belfiore
It's actually really cute!

Fashion

The Super Affordable Shoes Everyone Will Be Wearing This Fall

August 14, 2018 by Jessica Harrington
Who's ready for fall?

Fashion

We Found The Most Flattering Nordstrom Dresses For Under $30

August 14, 2018 by Jessica Harrington
We want them all!

Fashion

4 J.Crew Shopping Tricks That Will Change Your Life & Save You Money!

August 13, 2018 by Lisa Fogarty
These are too good!

Fashion

The Unexpected Pants Trend That’s Going To Be Everywhere This Fall

August 13, 2018 by Jessica Harrington
We're loving it!

Celebrity

The Super Flattering Top Celebrities Swear By Because It Goes With Everything

August 13, 2018 by Jessica Harrington
It's so easy to wear!

Fashion

The 'Ugly' Denim Trend That’s Going To Be EVERYWHERE This Fall

August 12, 2018 by Emily Belfiore
There's no way this is real!

Fashion

This New Denim Trend Is SO Unexpected But They’re Selling Out Everywhere

August 11, 2018 by Jessica Harrington
They're super flattering!

Celebrity

Celebrities Can’t Stop Wearing These Super Tiny Bikinis--& They're Affordable Too!

August 11, 2018 by Jessica Harrington
Summer's not over yet!

Fashion

This $10 Nordstrom Rack Deal Is So Good--Don’t Miss It!

August 10, 2018 by Jessica Harrington
It's currently 85% off!

Fashion

The Only Accessory You Need To Look *Instantly* Cooler

August 9, 2018 by Emily Belfiore
It's a serious game-changer!

Celebrity

The Super Flattering Leggings Celebrities Swear By For Under $25

August 9, 2018 by Jessica Harrington
We want a pair!

Fashion

This Top Looks Super Expensive—But It Only Costs $7 At T.J.Maxx!

August 8, 2018 by Emily Belfiore
*Adds to cart*

Fashion

These Birkenstock Sandal Look-Alikes Are Just As Cute As The Real Deal--& Super Affordable

As affordable fashion grows more and more in popularity, we’...

LOAD MORE
+
LOAD MORE POSTS