Target's Next Big Collaborations Is One Big Party--Literally.
February 12, 2014
In typical Target fashion, the store announced its next collaboration one day after the launch of Peter Pilotto x Target. But instead of sticking with designers like Phillip Lim and Prabal Gurung, Target has decided to team up with Pinterest. Three of the most influential Pinners, Joy Cho of Oh Joy!, Jan Halvarson of Poppytalk and Kate Arend of Wit & Delight, will create their own party planning collections to launch over the course of 2014. The lines will each have their own theme and include party décor, paper products and serving pieces.
Look out for Joy’s modern garden party inspired collection to hit first on March 16th, followed by Jan’s glamorous outdoor party in June and Kate’s fall soiree in September. With these three Pinner collabs, Target hopes to “make your get togethers easy to put together.” Even if you’re not into the whole D.I.Y. thing.
Check out the video below for a sneak peek at all three collections, and click here to see Joy’s full collection on Pinterest.