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Target's New Body-Positive Swimwear Campaign Stars Real Women

June 15, 2015 by Francesca Giordano
shefinds | Shop

This summer, Target is helping women of all different shapes and sizes find swimwear that fits flawlessly and makes them feel good about themselves. The retailer’s campaign, “Target Loves Every Body,” features four fashion bloggers, with very different body types, all on the hunt for the perfect bathing suit (aren’t we all?). During the shoot, the women talk about their favorite body part and their “problem” area. Target stylist Zanna Roberts Rassi then uses this information to help each of the ladies find “the one.” (Yes, it’s kind of like that!)

There are no airbrushed models here, it’s all real women talking about their real insecurities. The goal of this campaign is to help women embrace the body they have and to feel confident, no matter what.

[youtube]https://www.youtube.com/watch?v=qIOg-sCdzLs[/youtube]

Plus, you can get 20% off tons of cute bikinis and one pieces at Target now–check it out!

Don’t miss How To Do A Metallic Cat Eye  and Women Who Shave Their Face Claim To Have A Softer Clearer Complexion!

[Photo: Courtesy of Target]

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