Target's Next Big Designer Collaboration Is With Adam Lippes!
June 3, 2015
We just got word that Target is teaming up with jewelry designer Eddie Borgo this summer, but we already know who the Bullseye is collaborating with for fall: Adam Lippes!
The collaboration is in part with Target’s fall plaid initiative. Shoppers can expect an “epic. plaid. takeover.” for the season. The pattern will cover everything from Diet Coke bottles and ChapStick tubes, to Band-Aids. Lippes’s 50-piece collection will be part of the tartan party and include apparel, accessories, home furnishings and pet goods.
This is huge for the American designer who is not well-known outside of the fashion world (until now!). Adam got his start at Ralph Lauren and Oscar de la Renta before founding his own label, ADAM, in 2004. Talk about good mentors. His line is known for it’s sophisticated, feminine and minimal designs. The collab hits stores and Target.com September 27th, prices retail between $10-$130.