Accordingly to a recent WWD article, the demand for bridal shapewear and intimates has risen sharply (over 10%!) in the last year. The experts cite the surge of high profile celebrity wedddings in 2011 – like Kate Middleton‘s, Kim Kardashian‘s Charlene Wittstock’s and more. From shapewear like SPANX, to sexy “boudoir” sets, to corsets and foundations, the bridal intimates market is expected to generate $265 million in sales this year.
So, what’s all the fuss about? We think superior technology and design in shapewear is more likely the cause for the surge than Kim’s 72-day marriage. Sara Blakely isn’t a billionaire for no reason; the options in bridal intimates are greater than ever before. Designers like Jenny Packham and Kiki de Montparnasse have brought high fashion to bridal intimates, and trusted companies like Va Bien have developed new technologies like Ultra-Lift to meet the needs of brides. Even Victoria’s Secret got in on the fun, launching a well-priced weddings collection last year.
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