Weddings

Thanks To Kate & Kim, Bridal Lingerie Sales Are Up 10%; Shop Boudoir Bestsellers Now

April 25, 2012 by emilyanderson
shefinds | Weddings
view slideshow

Accordingly to a recent WWD article, the demand for bridal shapewear and intimates has risen sharply (over 10%!) in the last year. The experts cite the surge of high profile celebrity wedddings in 2011 – like Kate Middleton‘s, Kim Kardashian‘s Charlene Wittstock’s and more. From shapewear like SPANX, to sexy “boudoir” sets, to corsets and foundations, the bridal intimates market is expected to generate $265 million in sales this year.

So, what’s all the fuss about? We think superior technology and design in shapewear is more likely the cause for the surge than Kim’s 72-day marriage. Sara Blakely isn’t a billionaire for no reason; the options in bridal intimates are greater than ever before. Designers like Jenny Packham and Kiki de Montparnasse have brought high fashion to bridal intimates, and trusted companies like Va Bien have developed new technologies like Ultra-Lift to meet the needs of brides. Even Victoria’s Secret got in on the fun, launching a well-priced weddings collection last year.

Don’t take our word for it — shop the best bridal lingerie now.

Shop our guides to the best wedding shapewear, bridal hair accessories, and wedding veils!

From Our Partners

From Our Partners

Celebrity

10 Meghan Markle-Inspired Wedding Trends That Will Be HUGE In 2018

February 8, 2018 by Linda DiProperzio
It's the Meghan Markle Effect!

Lifestyle

9 Ways to Surprise Your Husband On Your Wedding Night

February 6, 2018 by Linda DiProperzio
Oh la la...

Lifestyle

18 Wedding Dates Every Couple Should Avoid In 2018

January 30, 2018 by Linda DiProperzio

Fashion

10 Bachelorette Merch Ideas That Everyone Will Love

January 25, 2018 by Linda DiProperzio

beauty

7 Gorgeous Hair Trends Every Bride Will Want In 2018

January 16, 2018 by Linda DiProperzio

Weddings

18 Wedding Trends That Are OUT For 2018

January 2, 2018 by Linda DiProperzio

Food

How To Lose 5 Pounds Before Your Wedding Day NOW

December 26, 2017 by Linda DiProperzio

Celebrity

Who is Inbal Dror? Here's Everything We Know About Meghan Markle's Dress Designer

All eyes have been on Meghan Markle and Prince Harry ...

LOAD MORE
+
LOAD MORE POSTS