Thanks To Kate & Kim, Bridal Lingerie Sales Are Up 10%; Shop Boudoir Bestsellers Now

April 25, 2012 by emilyanderson
shefinds | Weddings
view slideshow

Accordingly to a recent WWD article, the demand for bridal shapewear and intimates has risen sharply (over 10%!) in the last year. The experts cite the surge of high profile celebrity wedddings in 2011 – like Kate Middleton‘s, Kim Kardashian‘s Charlene Wittstock’s and more. From shapewear like SPANX, to sexy “boudoir” sets, to corsets and foundations, the bridal intimates market is expected to generate $265 million in sales this year.

So, what’s all the fuss about? We think superior technology and design in shapewear is more likely the cause for the surge than Kim’s 72-day marriage. Sara Blakely isn’t a billionaire for no reason; the options in bridal intimates are greater than ever before. Designers like Jenny Packham and Kiki de Montparnasse have brought high fashion to bridal intimates, and trusted companies like Va Bien have developed new technologies like Ultra-Lift to meet the needs of brides. Even Victoria’s Secret got in on the fun, launching a well-priced weddings collection last year.

Don’t take our word for it — shop the best bridal lingerie now.

Shop our guides to the best wedding shapewear, bridal hair accessories, and wedding veils!

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...


9 Mistakes Couples Make At Their Wedding

May 31, 2018 by Linda DiProperzio


8 Things Couples Should Do As Soon As They Pick The Wedding Venue

May 29, 2018 by Linda DiProperzio
Very important.


8 Ways For Couples To Save Money & Cut Their Wedding Budget In HALF

May 24, 2018 by Linda DiProperzio
You can thank us later!


Thanks To Meghan Markle, Halter Wedding Dresses Are About To Be HUGE: Shop Now

May 23, 2018 by Jessica Harrington
You don't need a royal budget to afford these.


15 Wedding Trends That Are In For 2019

May 23, 2018 by Linda DiProperzio


6 Products Meghan Markle Used For Her Royal Wedding Makeup

May 23, 2018 by Emily Belfiore
It's SO easy to copy!


6 Wedding Dresses That Look JUST LIKE Meghan Markle's Gown

May 21, 2018 by Lisa Fogarty
Fit for a princess!


7 Things Your Parents Shouldn't Do At Your Wedding

May 17, 2018 by Linda DiProperzio
We would have never even guessed these!


Meghan Markle's Reception Dress Is Going To Be Surprisingly Sexy

May 17, 2018 by Lisa Fogarty
All eyes will be on her.


Who Is Walking Meghan Markle Down The Aisle? Here's Everything We Know So Far!

May 17, 2018 by Emily Belfiore
We did NOT see this coming!


19 Wedding Trends That Are Out For 2019

May 15, 2018 by Linda DiProperzio
Kiss these goodbye.


All The Details On Meghan Markle's Gorgeous Wedding Veil

May 15, 2018 by Lisa Fogarty
She's going to look so elegant!


8 Ways To Surprise Your Groom & Make Him Feel Special On The Big Day

When it comes to wedding planning, the groom oftentimes takes ...


7 TMI Wedding Questions Every Bride Is Afraid To Ask (But Really Wants To)

Every bride has her list of worries about her wedding ...


7 Things Every Bride Forgets When Posing For Wedding Photos

You’ll no doubt treasure your wedding photos for a ...