Why: A longtime cult favorite among beauty insiders and in-the-know celebs (Beyonce's rumored to worship their Bain Satin), French haircare company Kérastase released a new product line this week for ladies (and gents, I suppose?) with uber-damaged hair. We're talking triple-processed, heat-exposed, and otherwise tortured within the last inch of its life hair. According to Kérastase, the new Resistance line fortifies your ratty locks from both the inside and the outside, providing double reconstruction. The exact science of it goes way over my head, but I trust this brand enough to know that most anything they put out makes hair look pretty amazing. And the fact that everything has a French name makes it all sound so sophisticated.
Get Yours: kerastase-usa.com