beauty

That Was Quick! Loehmann's Will Return With A Shiny New Website Next Month

April 8, 2014 by Jeanine Edwards
shefinds | beauty

It was a sad day earlier this year when news broke that Loehmann’s, home to cheap designer goods for over 90 years, filed for bankruptcy for the third time. Unlike the previous two filings, this time stores were closed, employees fired and assets sold off. We thought we saw the last of the retail mainstay in February, but much to our delight we were wrong. The hedge fund that bought what was left of Loehmann’s just announced that they’ll be launching a brand new Loehmann’s website–next month!

Details about the new site are still a bit fuzzy, but here’s what we do know:

1. It will still be focused on highly discounted brands.

2. It will feature many of the same brands as before, but also incorporate younger brands targeting the “Millennial consumer.”

3. It will leverage “emerging forms of media,” probably Facebook, Twiter, Instagram, Pinterest, etc.

According to the man tasked with bringing Loehmann’s back from the grave, the main goal is reach younger customers. “Research tells us the younger customer shops online. They want to have a dialogue with brands about what they want to see and what brands they want. They will tell us what they want and help us with our buying,” he says. Will it work? Only time will tell.

In other news, check out Katy Perry’s new hair color, the new stain resistant white jeans and the best festival shops.

[via WWD]

 

Tags:

loehmanns, News

From Our Partners

From Our Partners

beauty

4 Easy Makeup Tricks Everyone With Almond Eyes Should Know

February 23, 2018 by Lisa Fogarty
Make the most of your almond eyes!

beauty

These Drugstore Face Serums Will Totally Transform Your Skin

February 23, 2018 by Lisa Fogarty
Your skin NEEDS this!

beauty

5 Basic Essie Nail Polish Colors Every Woman Should Own

February 23, 2018 by Kiarra Lyles
You can't go wrong with these colors!

beauty

The Best (& Affordable!) Neck Firming Products Dermatologists Swear By

February 23, 2018 by Emily Belfiore
These are a game-changer!

beauty

Urban Decay's New Mascaras Are Not What We Were Expecting--But We're Totally Obsessed!

February 22, 2018 by Kiarra Lyles
Move over, black mascara!

beauty

4 Cheap Natural Products Dermatologists Swear By For Mature Skin

February 22, 2018 by Emily Belfiore
Get younger-looking skin instantly!

beauty

5 New Marc Jacobs Beauty Products You NEED In Your Life

February 21, 2018 by Kiarra Lyles
They have over 20 new items!

beauty

The Best Micro-Needle Rollers You Need To Know About

February 21, 2018 by Lisa Fogarty
These micro-needle rollers will give you gorgeous skin

beauty

4 Genius Makeup Tricks For Hooded Eyes

February 21, 2018 by Lisa Fogarty
Here's to brighter eyes in no time!

beauty

The Weird Trick Meghan Markle Swears By To Make Her Face Look Thinner

February 21, 2018 by Emily Belfiore
We did NOT see this coming!

beauty

5 Drugstore Products People With Acne Actually Swear By

February 21, 2018 by Emily Belfiore
They actually work!

beauty

3 Life-Changing Makeup Tricks We Wish We Knew Sooner

February 21, 2018 by Emily Belfiore
How did we not know about this?!

beauty

4 Tricks For At-Home Waxing

February 20, 2018 by Lisa Fogarty
These at-home waxing tricks will give you the smoothest skin yet

beauty

Cover FX Just Blessed Us With A New 40-Shade Inclusive Foundation Collection!

February 20, 2018 by Kiarra Lyles
Foundation for all!

beauty

The $6 Product Everyone With Chapped Lips Should Be Using

February 20, 2018 by Kiarra Lyles
Did we mention it's only $6?

beauty

6 Brands Reveal Their Most Popular Mascaras (AKA The Ones Every Woman Should Own)

February 20, 2018 by Jessica Harrington
For the best lashes of your life.

beauty

3 Too Faced White Peach Eye Shadow Palette Dupes That Are Just As Great As The Original

The Too Faced Peaches and Cream collection has become a ...

LOAD MORE
+
LOAD MORE POSTS