beauty

That Was Quick! Loehmann's Will Return With A Shiny New Website Next Month

April 8, 2014 by Jeanine Edwards
shefinds | beauty

It was a sad day earlier this year when news broke that Loehmann’s, home to cheap designer goods for over 90 years, filed for bankruptcy for the third time. Unlike the previous two filings, this time stores were closed, employees fired and assets sold off. We thought we saw the last of the retail mainstay in February, but much to our delight we were wrong. The hedge fund that bought what was left of Loehmann’s just announced that they’ll be launching a brand new Loehmann’s website–next month!

Details about the new site are still a bit fuzzy, but here’s what we do know:

1. It will still be focused on highly discounted brands.

2. It will feature many of the same brands as before, but also incorporate younger brands targeting the “Millennial consumer.”

3. It will leverage “emerging forms of media,” probably Facebook, Twiter, Instagram, Pinterest, etc.

According to the man tasked with bringing Loehmann’s back from the grave, the main goal is reach younger customers. “Research tells us the younger customer shops online. They want to have a dialogue with brands about what they want to see and what brands they want. They will tell us what they want and help us with our buying,” he says. Will it work? Only time will tell.

In other news, check out Katy Perry’s new hair color, the new stain resistant white jeans and the best festival shops.

[via WWD]

 

Tags:

loehmanns, News

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

beauty

The Bizarre 5-Minute Mask That Actually Makes Your Skin Look 10 Years Younger

July 19, 2018 by Emily Belfiore
We've never seen anything like THIS before!

beauty

The One Smoothie You Should Have Every Morning For Clear Skin, According To Dermatologists

July 19, 2018 by Lisa Fogarty
Say good to breakouts for GOOD!

beauty

The Surprising Organic Skincare Ingredient That Works Like Botox For The Skin

July 19, 2018 by Emily Belfiore
It's about to be everywhere!

beauty

This Natural Moisturizer Is Always Selling Out At Sephora Because It Works SO Well

July 19, 2018 by Jessica Harrington
The perfect summer moisturizer!

beauty

The One Skincare Product That Almost Sold Out On Amazon Prime Day

July 18, 2018 by Emily Belfiore
We did NOT see this coming!

beauty

The One Product Every Women Over 40 Should Be Using For Wrinkle-Free Skin

July 18, 2018 by Emily Belfiore
This is going to fix everything!

beauty

The $7 Product That Actually Gets Rid Of Dark Circles SO Fast

July 18, 2018 by Emily Belfiore
We're loving this price tag!

beauty

The Unique Thinning Hair Trick Celebrities Swear By To Look 10 Years Younger

July 18, 2018 by Emily Belfiore
There's no way this is real!

beauty

The One Drink You Should Never Have Because It Causes Breakouts

July 18, 2018 by Jessica Harrington
Yikes!

beauty

What Is Draping? Here's Everything You Need To Nail This New Beauty Trend

July 17, 2018 by Lisa Fogarty
We can't wait to try it!

beauty

SheFinds Editors Reveal Their Favorite Nude Lipsticks

July 17, 2018 by Jeanine Edwards
Try them all!

beauty

This Life-Changing Hack Will Help You Save SO Much Money On Makeup

July 17, 2018 by Emily Belfiore
We're OBSESSED!

beauty

This Sagging Skin Product Works SO Well It’s Selling Out At Target

July 17, 2018 by Emily Belfiore
It's less than $12!

beauty

This New Anti-Aging Serum Works SO Fast It Already Has A 5-Star Review On Sephora

July 17, 2018 by Emily Belfiore
Your skin will thank you for this!

beauty

Every Woman Should Start Using This Surprising Skincare Ingredient ASAP

If there's one thing almost all women know, it'...

beauty

FYI, This Is The One Lip Balm You Absolutely, Positively Need In Your Beach Bag

It obviously goes without saying that sunscreen is a must ...

LOAD MORE
+
LOAD MORE POSTS