The 1-Minute Trick To Buying The Perfect Shade Of Foundation Online

May 25, 2016 by Lisa Fogarty
shefinds | beauty

SHEfinds receives commissions for purchases made through links in this post.

If there’s one makeup product you can’t afford to get wrong, it’s foundation. The wrong shade of foundation can make you look like a ghost or as if you were attempting to trick everyone into believing you spent the weekend in Miami. Flawless-looking skin requires a perfect foundation match, but how can you ensure that happens when you’re ordering cosmetics online?

Gone are the days when we blindly chose a hue online, crossed our fingers and hoped for the best. Instead, there’s now amazingly innovative technology that makes finding a foundation that matches your skin not only fast, but also crazy accurate.

Veleza is a brand new mobile app for beauty lovers that offers tons of beauty tips and advice. Our favorite feature, however, is their foundation finder. To find your ideal foundation shade, all you have to do is upload photos of the makeup products you currently use to your virtual shelf and answer a few questions about your skin. Veleza works its magic and then voila!–you get your best matching foundations, plus unbiased reviews so you can make an informed purchasing decision. The best part of it all? You can your rec in under a minute!

We love Veleza because it isn’t tied to one specific cosmetics company, but here are three additional beauty brands that allow you to custom match foundation to your skin tone right on their site. Once you’ve found your match, you just add their foundation to your cart and boom–buying foundation is off your to-do list.

Cover FX. Let’s say you’re new to foundation and feel lost when it comes to figuring out which formulas and shades work best for your skin type. Do yourself a favor and visit Cover FX, a five-free makeup brand developed under the supervision of dermatologists that offers more than 40 foundation shades. The brand’s online Makeup Shade Finder quiz is fantastic because it doesn’t simply lead you to a great color, it also teaches you. For example, it will tell you that liquid foundations are best for dry skin and you can opt for more or less coverage, depending on your everyday preference or the event you’ll be attending. At the end of the quiz, you’ll even get to see how your recommended product looks on a model who shares your skin tone.

Glossier. We love Glossier’s “skin first, makeup second” approach to beauty and truly appreciate that even as a relatively new brand, they have a pretty diverse spectrum of coverage options. Their skin perfecting tint is significantly less heavy than traditional foundation, but nailing the perfect shade can still be tricky. That’s why Glossier introduced the Shade Finder. All you do is upload a well-lit picture of yourself and they’ll match recommend which of their five colors will best match your skin tone.

Sephora. Thanks to Sephora’s partnership with Pantone, you can visit a Sephora store and use its handheld IQ color device to capture an image of your skin that allows its computer system to generate a Color IQ number for you. Save this number forever because it’s going to allow you to shop online at Sephora for foundation, concealer, and even lipstick shades that complement your skin. Another amazing addition to Sephora’s website? Even if you don’t have your Color IQ yet, you can shop for foundation shades that will work on your based on the foundation you already use. How effortless is that?

For more beauty advice and news, check out 5 foundation mistakes that are aging you and the one thing you should never do when applying foundation.

Follow me at @lisacfogarty on Twitter.

[Photo: Imaxtree]


Lisa Fogarty is a lifestyle writer and reporter based in New York who covers health, wellness, relationships, sex, beauty, and parenting.

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