If you’ve heard of LuLaRoe, you probably first caught wind of them on Facebook. The brand is big on social; the brightly-printed dresses and leggings are sold through a network of contractors (called Independent Fashion Retailers) many of which host their shopping parties on Facebook. Now, these contractors could be any woman–a cousin, friend, even your own mama. And according to this retailer map, it might be all three. There are so many LuLaRoe suppliers! Anyways, having a Retailer in your network means you’ll get invites to their shopping parties–Pop Up Boutiques or “clothing parties”– on your Feed. Once you “arrive”–again, this is mostly happening online–you place orders by posting a comment on the Facebook photo. Fascinating!
If you’re new to the brand (TBH, I was a newbie until pretty recently) we’ve got the crash course here. I spoke exclusively with the brand’s Chief Merchandising Officer Patrick Winget to find out what the brand is all about. Why is everyone so obsessed? Here are the 3 LuLaRoe products that are driving the frenzy. Each bestseller belongs in your closet–STAT! The hardest part will be picking a print:
“This is a must-have in any woman’s wardrobe,” Patrick says. The bestselling dress also happens to be his personal fav, too. Why is everyone obsessed? It’s all in the design. “With a fashion-forward exposed zipper, hidden (and functional!) pockets, and an amazing fit that is both flattering and comfortable, it is perfect for any occasion.” And it’s versatile, too. “From sandals to heels this dress is ready for whatever the day entails.”
Named after Patrick’s own wife, the Irma is another super-special piece. “Paired with any LuLaRoe skirt, leggings, or your favorite jeans, the Irma Top will be your weekly go-to, guaranteed,” Patrick advises. “There are so many ways to wear this ultra versatile top.” Agreed!
The leggings are the piece de resistance. “With the 4 piece yoga waistband, hidden elastic, and amazing hand feel, you will want to wear these everyday,” Patrick says. “Luckily, that’s an option … With leggings available in a huge variety of prints and solids, there is something for every style preference, and every day!” *Starts collecting prints*
So, there you have it–the 3 LuLaRoe items every woman should own. Hooked yet?