beauty

The First Adidas x Opening Ceremony Piece Is Here!

June 26, 2012 by Justine Schwartz
shefinds | beauty

To celebrate the 2012 London Olympics and Opening Ceremony first London outpost opening, the store has teamed up with Adidas Originals on a limited edition FW12 collection of sporty shoes and separates. Particularly, “the elements of swim and cycling with a 90s street attitude,” according to OC’s blog. They’ve even attempted to make water socks cool!

The much-anticipated collection isn’t supposed to hit until July, but the first style from the line — a unisex ‘Boat Swim’ shoe — just hit French retailer Colette.fr:

These Adidas x Opening Ceremony Boat Swim Sneakers ($199.81) are a little masculine for our tastes, but its an excellent sign that other pieces we actually want — like the handkerchief swimwear and kaleidoscopic floral dress (above) — will be available soon/early. Stay tuned!

And for more Olympics paraphernalia you can shop now, check out Butter London’s Olympics Trio and Adidas’ Your Story collection.

Author:

Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

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