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Gilt Noir: The Inside Scoop On Gilt's Elite Rich Kid Club

June 2, 2010 by Aria Hughes
shefinds | beauty

We’ve always wondered about Gilt Noir, the actual invitation only site that online sample sale site Gilt Groupe quietly launched in January, for users like Gwyneth Paltrow and Google’s Marissa Mayer, who spend at least $10,000 on Gilt over the course of a year. So we caught up with blogger and Gilt Noir member, Vie, of The Vie Society, who gave us the inside scoop on how the rich view Gilt:

1. First dibs: Ever wonder why everything sells out in minutes? Members can browse all of Gilt’s sales 15 minutes before they start. Vie says, “It’s like having the hookup with a senior Sales Associate at Bergdorf.”  According to Gilt, merchandise is a curated selection from a sale that will take place on Gilt a week or so later.

2. Hobnobbing with designers: Members are often invited to, say, preview the pre-spring Proenza Schouler collection along with Jack and Laz. If they’re lucky, maybe they get a stare from Anna Wintour.

3. High roller merchandise: On Tuesdays and Thursdays at noon, Noir members can shop sales from high-end designers like made to order Rachel Roy, Hussein Chalayan, Nancy Gonzalez, Marchesa, and Mikimoto. Considering we can’t afford any of that, we’re not really too upset not to be invited.

4. Swag: While Gilt members receive the same generic message welcoming them to the site, Vie received a black candle, a black card, and a personal contact number in the mail inviting her to join Gilt Noir. Pretty fancy.

For great sales that you can afford, check out our online sample sale page, and then see our guides to the best black dresses, the best floral dresses, and the best clogs.

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