The One Thing Millennial Moms Are Buying

June 7, 2016 by Justine Schwartz
shefinds | Style

I was on Pinterest late night (as I do) when I spotted theseย cool AF moms wearing matching leather backpacks while prancing around in the woods with their adorable AF babies:

OMG #GOALS! I immediately decided I needed to move to Hawaii, make my daughter a floral crown–and buy one of those leather bags. It turns out they are actually diaper bags from a company called Fawn Design–and they are totally selling out like crazy with the “cool moms.”

View this post on Instagram

Momma date in the forest with my girls ๐Ÿ’‹

A post shared by BREE HANNEMANN (@breehawaiii) on

We spoke with Makenzie, half of the husband and wife team behind Fawn, about the success of the bag–which is currently only available in black and navy (the brown and gray are sold out).

Black Fawn Design bag ($145.99)

“Our bag is a best seller because there is nothing else like it out there! We wanted to create a stylish and functional diaper bag that didn’t actually look like one. We feel we’ve done just that and people can’t get enough!” Mission accomplished!

So cool! So this is what millennial moms want–diaper bags that don’t look like diaper bags that are totally Insta-worthy. That makes perfect sense.

So–will you get one?

View this post on Instagram

@chantellefowlks really knows how to make us look good! ๐Ÿ˜ #fawndesignbrown This weekend has been unreal. You all really blew us away with this sale! We can't thank you enough. Every Fawn Design purchase makes our dream continue to be a reality. You're supporting our family of 3 (soon to be 4๐Ÿ˜Š) and we are so grateful. We aren't a large corporation and we know you could buy so many other diaper bags, but we are thankful you choose us. Thank you guys again! Because I'm sure you'll ask, all bags from the sale will start shipping today! It's now too late to make changes to your orders. We are so sorry for that inconvenience but we want you guys to get your bags asap! Happy Monday! #fawndesignbag #diaperbag #shopsmall

A post shared by Fawn Design | Bags+Accessories (@fawndesign) on


Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...


This Twist Front Top Is The Flattering Fall Essential Every Woman *Needs* In Her Wardrobe

The silver lining of summer winding down? Fall fashion, of ...


This Is The Cute And Flirty Little Black Dress That's Missing From Your Closet

When it comes to building a timeless closet, there are ...


8 Pieces We Have Already Started Buying For Fall

Fall is hands-down our editor's favorite season when ...


Psst! Snag This Super Cute adidas Sports Bra While It's On Sale For Just $14 Right Now

Calling all exercise enthusiasts! Drop what you're doing and ...


5 End Of Summer Steals Under $25 You Don't Want To Miss

We never like to say goodbye to Summer. It means ...


Sarah Jessica Parker Looks So Good In Intimissimi's New Bra Twist Collection--We Want *Everything*

New season, new lingerie! Your fall fashion checklist shouldn't ...


Nordstrom Shoppers Love This $35 Maxi Dress--It's So Pretty And Comfortable, Too

With summer winding down, there's one thing you need ...


This $29 Halter Dress Looks Good On *Every* Woman

Drop what you're doing and get over to...


You Can Stop Looking--This Is The Perfect Tee (And It's On Sale Right Now!)

As someone committed to looking good without sacrificing comfort, I'...


Score This Gorgeous Embroidered Tank While It's On Sale For 50% Off At Nordstrom

Despite all the back-to-school messaging everywhere you look, ...


Drop Everything! Natori's Bestselling Feathers Contour Bra Is 50% Off Right Now

Most women don't update their lingerie drawer often enough, ...


This $29 Wrap Top Comes In Sizes XS-4X--And It Really Looks Good On *Every* Woman

If you're looking for the perfect transition piece that ...