The One Thing Millennial Moms Are Buying

June 7, 2016 by Justine Schwartz
shefinds | Style

I was on Pinterest late night (as I do) when I spotted these cool AF moms wearing matching leather backpacks while prancing around in the woods with their adorable AF babies:

OMG #GOALS! I immediately decided I needed to move to Hawaii, make my daughter a floral crown–and buy one of those leather bags. It turns out they are actually diaper bags from a company called Fawn Design–and they are totally selling out like crazy with the “cool moms.”

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Momma date in the forest with my girls 💋

A post shared by BREE HANNEMANN (@breehawaiii) on

We spoke with Makenzie, half of the husband and wife team behind Fawn, about the success of the bag–which is currently only available in black and navy (the brown and gray are sold out).

Black Fawn Design bag ($145.99)

“Our bag is a best seller because there is nothing else like it out there! We wanted to create a stylish and functional diaper bag that didn’t actually look like one. We feel we’ve done just that and people can’t get enough!” Mission accomplished!

So cool! So this is what millennial moms want–diaper bags that don’t look like diaper bags that are totally Insta-worthy. That makes perfect sense.

So–will you get one?

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@chantellefowlks really knows how to make us look good! 😍 #fawndesignbrown This weekend has been unreal. You all really blew us away with this sale! We can't thank you enough. Every Fawn Design purchase makes our dream continue to be a reality. You're supporting our family of 3 (soon to be 4😊) and we are so grateful. We aren't a large corporation and we know you could buy so many other diaper bags, but we are thankful you choose us. Thank you guys again! Because I'm sure you'll ask, all bags from the sale will start shipping today! It's now too late to make changes to your orders. We are so sorry for that inconvenience but we want you guys to get your bags asap! Happy Monday! #fawndesignbag #diaperbag #shopsmall

A post shared by Fawn Design | Bags+Accessories (@fawndesign) on


Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

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