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The Youth Is All About Kate Spade Saturday's 'Design A Weekender'

October 3, 2014 by Justine Schwartz
shefinds | Shop

According to an article on Internet Retailer yesterday, Kate Spade Saturday is a killin’ it with the 25 to 35-year-old set (their target demo) thanks to a customization program they launched last year. Their “Design A Weekender” feature allows fans of the brand to customize one of the bestselling Weekender bags. There are “countless” options; choose from Small or regular size, then select from 10 colorways for the body, handle, base, pockets and straps. Monogramming is also available, or you can use their “Surprise Me!” functionality to generate a random selection of colors and patterns (for the risk taker!).

“We like to celebrate Saturday the day,” Kristin Sebelle, Kate Spade Saturday’s e-commerce director, told the site. “This bag embodies that spirit.”

DESIGN A WEEKENDER NOW

 

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handbags

Author:

Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

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