According to an article on Internet Retailer yesterday, Kate Spade Saturday is a killin’ it with the 25 to 35-year-old set (their target demo) thanks to a customization program they launched last year. Their “Design A Weekender” feature allows fans of the brand to customize one of the bestselling Weekender bags. There are “countless” options; choose from Small or regular size, then select from 10 colorways for the body, handle, base, pockets and straps. Monogramming is also available, or you can use their “Surprise Me!” functionality to generate a random selection of colors and patterns (for the risk taker!).
“We like to celebrate Saturday the day,” Kristin Sebelle, Kate Spade Saturday’s e-commerce director, told the site. “This bag embodies that spirit.”