Candie’s buys Badgley Mischka brand
Candie’s Inc. agreed to acquire the Badgley Mischka designer business from Escada USA for undisclosed terms.
The deal includes the Badgley Mischka trademark and licenses for Pronovias USA bridal gowns and BC International fur coats. In addition, Manhattan-based Candie’s acquired the rights to operate the Badgley Mischka store on Rodeo Drive in Beverly Hills.
Candie’s has traditionally been a footwear and jeanswear company but has been working on transforming itself into a multibrand licensing business. Last week, the company signed two licensing agreements-with Accessory Exchange and Catton Apparel Group-for its Bongo handbags and girls’ outerwear.