We thought one lingerie line inspired by Fifty Shades of Grey was enough, but I guess there needs to be two. E.L. James has helped design another line, this time with Swedish underwear company KappAhl. The brand made a line of products that are supposed to resemble Anastasia and Christian. Bras, briefs, negliges, and dressing gowns come in different colors like black and grey (naturally), and you can’t forget the lace face mask. There’s nothing that makes us feel sexier than wearing a face mask…said no one ever.
But interestingly, the ad campaign features a plus-size model, which never happens in the lingerie world. Reps from KappAhl said E.L. James was heavily involved in the entire process, including which models to use. We have to give her props for that.