Think Pink: Target Hits the Pink Bullseye
October 28, 2005
Target is one of many retailers that has long supported National Breast Cancer Awareness Month through an array of special products and promotions. What sets Target apart from the multitude of retailers hawking pink products is the 100% total committment to targeting pink. As in 100% of the net profits from the Target Pink Collection are donated to The Breast Cancer Research Foundation. And we’re not talking a little plastic bracelet here, there’s a host of web exclusive items. Curl up with a cozy blanket(30.00). It comes in three shades of pink.
Me, I prefer to feel cozy on-the-go so I’m all about the Pink Cashmere Scarf (20.00).
For a twist on what has become the standard in awareness wear, get Target’s Charm Bracelet Set (10.00).
I’ve discovered that the Target brand doesn’t just stop with pink products. They take cancer consciousness to the extreme, sports that is.
Target (along with many household brand names) sponsors sports teams. Through Target Racing they reach 75 million NASCAR fans by plastering their logo on a fast moving machine. And for the month of October, that car shed it’s usual red bullseye in favor of a pink paint scheme. Target even has their driver, Casey Mears, sporting a sleek hot pink and black driver’s suit. NASCAR Nation has gone trendy! It can’t be easy for a guy who makes his living at 190 mph to sport the signature pink but the message is loud and clear: pink is a pretty powerful color.
October is almost over so treat yourself or a friend to some feel-goodies at target.com.