Good news if you live in New York City or plan on visiting this year: ThirdLove, the groundbreaking inclusive lingerie brand, just opened a gorgeous new store in Soho! I was lucky enough to get a tour of the space yesterday and trust me, this place needs to be on your must-see list.
Unlike traditional shops with loads and loads of bras to totally overwhelm you, ThirdLove is doing things a bit different (surprise, surprise). The new NYC store is designed to help educate shoppers about their specific breast shape and then match them with the bras that best suit their needs. There will be a team on fitting specialists available every day to help walk you through ThirdLove’s amazing fit finder, talk you through ThirdLove’s wide variety of styles and then place your order for your perfect bra.
ThirdLove’s bras are obviously amazing, so it should come as no surprise that their store is just as special. Take the fitting rooms, for example. They’re painted in two warm, neutral shades that flatter every skin tone (i.e. not stark white!) and they’re outfitted with two mirrors so you can actually see what the bras look like from the back. Even better, one of the mirrors has three different lighting settings!
ThirdLove’s new store is located at 347 West Broadway from now until the end of the year, so make it your business to get down to Soho and check it out.
Can’t make it to NYC? You can still shop ThirdLove’s amazing selection at thirdlove.com.