Topshop Takes Live Streaming To The #NextLevel With Google

February 13, 2013 by Justine Schwartz
shefinds | beauty

Not to be outdone by the droves of designers who are live streaming their runway shows this season, Topshop has vowed to make the viewing experience of their Fall 2013 collection more interactive than ever. The British retailer has come a long way since high street; using a state-of-the-art camera created in conjunction with Google and called the Model Cam, the brand will give shoppers a view that is even better than front row. The camera will capture the point of view of the models walking, as well as other insiders like makeup artists and the Topshop design team.

According to Vogue UK, the footage will be shown on Topshop’s YouTube channel and Google+ pages, and will be supplemented by a digital diary called the Road To The Runway, which documents the models first-hand experiences, as well as a Be The Buyer app in which users can create moodboards based on the collection. A video chat with the show’s designers will also be available the day before the show, and is called Google Be The Create. 

Okay, Topshop is not messing around. The show is this Sunday, September 16th. Will you be tuning in?

For more fashion tech news, check out this color-change ‘mood ring’ dress, Vivienne Tam’s Obama dresses (feautring a QR code!), and a perfume that mixes with your body chemistry to attract the opposite sex.


Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

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