Here’s some news that shouldn’t surprise you: not all skincare products are created equal. While most women look for treatments based solely on what they promise to do, there’s another important consideration you may be overlooking: what exactly is inside that bottle.
Hillary Peterson, Founder & President of True Botanicals (one of our all-time favorite skincare brands), is one of the biggest and most vocal proponents of MADE SAFE™ beauty products and with good reason. It matters what you’re putting on your face! Here, she talks to us about her beloved brand and why she’s so passionate about good-for-you beauty.
SHEfinds: Tell us a little about why you started True Botanicals.
Hillary Peterson: I became aware of the potential for toxic exposure through everyday products when research such as the umbilical cord blood study by the EWG confirmed that much of what goes on your skin is absorbed into your body. When I looked around, the options for luxurious and safe products were slim. That’s clearly not how it should be and I decided that I had to do something about it. It is so rewarding to set a higher bar for beauty–our personal care routines should be transformative, luxurious and safe–for humans as well as the environment. Our goal is to balance and transform aging skin and we offer transformative solutions for all skin types: normal, blemish prone and irritated/ rosacea prone skin, all without toxins.
SF: All of your products are MADE SAFE™–why is this important to you and why should women care about their beauty products being made safe?
HP: Consumers are still discovering that so much of what we put on our skin is absorbed into our blood stream. We all understand that a healthy diet supports our overall health. The same is true for our skin diets. Feeding our skin nourishing ingredients and avoiding toxins is so great for our skin and our health. With this in mind, True Botanicals has taken the important step of seeking MADE SAFE™ Certification. This decision reinforces our overall mission to deliver results without toxins and to push the beauty industry to do the same. Amidst of sea of misinformation, MADE SAFE™ is offering the most comprehensive product safety evaluation available today. We are proud to be making products that meet or exceed these rigorous standards.
SF: Facial oils may sound scary to women with oily or acne-prone skin–can you demystify/debunk some of the myths out there?
HP: It turns out the skin care ingredient we’ve all feared the most is incredibly good for our skin. Oils, also known as lipids or essential fatty acids, occur naturally in your skin, giving young skin that “healthy glow.” Lipids create a protective barrier to hold moisture in and keep the elements, like sun and wind, out.
As you age you produce fewer lipids, dehydrating your skin and making it far more prone to wrinkles. When oils are applied to the skin, without the interference of the waxes found in lotions and creams, they are absorbed directly into the top layers of the epidermis, where they instantly go to work to improve barrier function. By replenishing the oils you’ve lost aging, you enable your skin to do what it does naturally–retain moisture and repel assaults from sun and wind. While it may seem counter intuitive to apply oil to blemish-prone skin, it turns out that oils are far more effective than scrubs, harsh soaps, and other treatments that strip your skin. Topical applications of a carefully curated mix of oils strengthens barrier function, eliminates infection, calms irritation, reduces inflammation and balances problematic, blemish-prone skin. Because lipids dissolve lipids, oils actually break up congestion at the source.
SF: Women will start to see results with your products in just 3 weeks–how is that possible?
HP: So often we hear from customers that they have never had a skincare product impact their skin so profoundly, and in a short amount of time. Bypassing the middleman and selling our products directly to our customers makes it possible for us to include the highest percentages of the highest-impact ingredients in our products; much more than our skin is used to, and it makes a huge difference when it comes to results.
SF: Can you walk us through a perfect skincare regimen? What products should women be using on a daily basis?
HP: Step 1 Cleanse. The key is to cleanse without stripping skin. Some cleansers out there are so harsh and I remind customers all of the time that squeaky clean is overrated. A cleanser that removes dirt while leaving behind softer, hydrated skin is ideal.
Step 2 Mist. Mists bring hydration back to the skin and a good mist can be a great delivery system for antioxidants and nutrients too. When applied before face oil, mists offer the added benefit of enhancing face oil absorption.
Step 3 Moisturize. When it comes to moisturization, there is nothing that can beat a carefully formulated face oil that absorbs deeply and replenishes the lipid barrier that diminishes as we age. This step can be so transformative!
Step 4 Morning: Apply sunscreen. Up to 80% of skin aging can be attributed to sun exposure – which makes daily sun protection one of the most important things that we can do for our skin.
Step 4 Night: Repair cellular damage. Our bodies and skin heal best while we. are sleeping so that is the best time to feed skin with potent serums and topical vitamin C that together can repair cellular damage and stimulate collagen production.
But rather than just wax poetic about the benefits of True Botanicals’ MADE SAFE™ products, Hillary and the True Botanicals team put together this can’t-miss offer: just pay the $9 for shipping and handling and True Botanicals will send you a free 14-day supply of one of their Pure Radiance Face Oils. You’ll be able to choose from CLEAR, which is best suited for acne-prone skin, RENEW which soothes ultra-sensitive or rosacea-prone skin or CALM which fights acne and wrinkles. Just use the products as directed for two weeks and you’ll notice a complete transformation that will blow your mind. Put simply, you’ll be hooked!
The offer runs through August 18. Just head over to True Botanicals to order your free trial.
And when you fall in the love the products–because we know you will–be sure to share your story. Tag True Botanicals in an Instagram snap, leave a comment on this post about how the products changed your skin for the better or send us a note about how much you love your new face oil.
The editors at SHEfinds wrote this blog post on behalf of True Botanicals and received compensation as part of our agreement.