Who needs a super shiny rock when you can get one that really looks like, well, a rock? After all, that's what diamonds are. According to the Wall Street Journal, rough, natural looking, uncut, unpolished diamonds are on the rise in every fancy jewelry house from New York to Paris.
You would think that rough diamonds would be a great deal cheaper than their fancy counterparts, but no. Despite the fact that these rocks are unadultered, they cost even more than the bling we're used to seeing because each chunky rock is unique, thus far more valuable than any run of the mill prefab diamond.
The only problem with the trend is that many discredit the quality of these rough diamonds since there is no way to appraise them (just try to use the 4 C's of diamond evaluation on something that looks like a chunk of gravel). Still, this trend is fresh, funky and in line with the industry's new luxury standards.
Want one? Check out Diamond in the Rough for models like the ones shown here featuring pave diamonds and in the case of the ring on the right, an 89 carat rock. Also see De Beers for their Talisman collection, a series of high-end jewelry featuring exquisite creations of rough cut and polished diamonds.