Trend Alert: blue and brown now the "it" color combo

February 10, 2005 by
shefinds |

Cool News reports: Blue & Brown is now the hot color of the moment. Starbucks and UPS made brown “it,” as reported by Sally Beatty in The Wall Street Journal (2/4/05). These days, “brown” — or should we say — “Glazed Ginger” is “number two” on Pantone’s list of the top-ten colors for fall 2005.” The number one color? That would be “Moroccan Blue.” Put them together — blue and brown — and you have the hottest fashion color combo today. Wait — blue and brown? Designer Tracy Reese explains: “Sometimes blue can seem cold. But the brown warms it up.”

Brown has been on Pantone’s “fast track,” in no small part because of the “Starbucks phenomenon,” as well as UPS’s ad campaign, “What Can Brown Do For You?” Blue, meanwhile, has always been a popular color, but apparently was helped along by its prominence in the operating platforms for both Microsoft’s Windows and Apple’s iMac. Falling off the list for the first time in six seasons is pink, which, according to a Pantone spokesperson, “has run its course and has become so ubiquitous.”

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