Denim Trend: Don?t Call it Frisco

September 19, 2006 by eugenia
shefinds | Style

You know you’re from San Francisco if you…

1. Turn up your nose at anything L.A.

2. Don’t own a single pair of shorts

3. Cringe when you hear San Francisco called “San Fran” or “Frisco”

4. Love your vintage Levis

Vintage Levis are one of the best ways to show our fierce loyalty to San Francisco, the birthplace of Levi Strauss. The old-school Levis for men are tighter and more tapered in the leg – best worn with a faded hipster concert t-shirt, black blazer, and funky loafers. The indie-chic ladies are wearing skinny Levis withor custom Vans sneakers. Check out Street Fancy, a new blog cataloging the street fashion of San Francisco. (The bloggers took some of the fantastic street pictures seen here.)

image The vintage hand rolled Levis are pretty pricey, $325 at Levi’s online store, but the western-inspired Levi’s Outlaw skinny jeans are sexy at $44.00.

Editor’s Pick: Skinny. Not a word I often associate with my style. However, when no one was looking, I decided to slip/squirm/stuff myself into a pair to give the trend a try. A denim star was born in the stretchy Levis® {Capital E}â„¢ Skimmer Jeans. Butt: soaring. Tummy: tucked under the 2% lycra. And my muscular, yet shapely legs? Didn’t look like Kate Moss toothpicks but they didn’t look squeezed into denim sausage casings either. Skinny is stronger than ever and I want to make sure that you don’t lust after a slim pair thinking that size matters. Curvy and athletic girls can rock the look just like the wispy waifs. (Just look for that lycra or spandex, it’s key.) Get yours at

Find more perfect fitting pairs of jeans for your body type in our Fab Fitting Denim Guide.


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