Trend Alert: Foreign Retailers Court U.S. Consumers via Web
November 11, 2005
It’s a small world. And it’s getting smaller all the time. Foreign retailers such as the famous Harrods Department store and less famous fashion companies including Boden and YOOX, have launched web sites targeted to American buyers, making getting goods from around the globe even easier. Parlez-vous Francais? Parlate italiano? If not, you can easily see why some foreign stores would set up English language web sites. Although Gentry de Paris, a france-based purveyor of lingerie, has translated its site into English, the prices are listed in Euros. So get out your currency converters. “But they speak English in Great Britain. Why would an English store like Boden need a web site for Americans?” you ask. Well, for one, Boden lists prices in dollars not in British pounds. No currency converter needed. Secondly, the items offered in each country may be a tad different (some items can’t be found on the US site; they’re UK exclusives). If “you’re oh” so into french lingerie or love other European fashions, you can find (most of) the goods at BodenUSA.com, YOOX and gentrydeparis.com.