Trend Alert: GET INSPI(RED)
November 17, 2006
Corporate America has joined Bono and the Red initiative this season by donating proceeds from certain items to help The Global Fund to Fight Aids in Africa. And customers are following along, snapping up the altruistic gear. Gapâ€™s t-shirt emblazoned with â€œInspi(red)â€ has sold out online and in many stores, and its Red womenâ€™s hooded cashmere sweater is selling swiftly. The urban mecca of affordable style also has a full line of accessories, including a The Sha(RED) candle. Emporio Armani launched a line of jeans, shoes and other Red fashion items Nov. 16, which had 6,000 pre-registered for its debut. Converse also has special edition Chuck Taylors and for the techie-girl, Apple has an iPod nano Red Special Editionand Motorola has a Red Razr.