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Trend Alert: Nouveau Couture.

February 7, 2005 by
shefinds |

Here’s an interesting article from cool news: Gap stores are closing, Hilfiger earnings are down, and a key reason seems to be that fashion today is as much about cameras, cars and plasma TVs as it is about blouses, boots and snappy new jackets, suggests an article by Teri Agins in The Wall Street Journal. “Technology is so wearable now,” says Gypsy Modina, the proud owner of an iMac and a Mini Cooper, who is currently “in the market for a satellite radio.” She adds: “The cameras you can wear like an accessory. Even the ring tones on your cellphone say something about you.” Adding to the disruption, Daisy Chin-Lor, who describes herself as a “fashion victim,” says she’s taking the money she used to spend on apparel and “splurging on microderm facial peels, manicures, pedicures, massages and gym classes.”

Stoking that flame in a big way is Lucky magazine, luckymag.com, which “has taught consumers how to find inexpensive ways to spruce up their wardrobes.” Kim France, the magazine’s editor, comments: “Our coverage can’t just be the secret language of fashion editors. That no longer flies because people now are in the know.” Lucky’s circulation has grown to “about one million in four years.” Meanwhile, Gap has closed 115 locations this year, Limited Brands has shuttered about 1,800 since 1995.

 

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