Blue eye shadow: '70s flashback turned beauty faux pas? Or groovy glam with a modern edge? Argue with me if you want, but I firmly believe that the blue hue can be a do. And lucky for me, the beauty industry agrees.
I'm a blue-eyed girl, so I like how matching my shadow to my eyes enhances the color. And don't fret, brown-eyed ladies. Blue really pops on you, too.
To keep from looking like a drag queen, though, the key is in the shade, the application and, of course, the occasion. I like to go with a subtle, baby blue shade on the lashline for day, and a deep, bold color on my lids and lower lashes for night.