WHAT: VicuÃ±a, the worldâ€™s softest wool
WHY: Everywhere you look it seems someoneâ€™s touting a cashmere sweater or scarf. Remember when this material used to be exclusive? Since itâ€™s now so commonplace, high-end fashion houses are looking at the vicuÃ±a, the endangered relative of the llama who wanders the Andean highlands, instead. VicuÃ±a fleece creates the worldâ€™s softest fabric, and since the animal is shorn only once every two years, the fibers are definitely considered rare. True exclusivity doesnâ€™t come cheaply though. This luxe camel-colored fringed scarf will set you back considerably, but itâ€™s the real deal, made from 100% vicuÃ±a and comes in an elegant wooden box to boot. Read more in a recent Wall Street Journal article discussing Loro Piana SpA, the Italian fashion label that has controlled most of the worldâ€™s limited production of vicuÃ±a and how it is now facing some competition. How much time before this posh commodity is headed for mass-market uniformity?
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