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Trend Alert: When White is Alright

April 26, 2007 by SheFindsErin
shefinds | Style


Hollywood starlets going heavy-handed with the self tanner inspired a nation of tanorexics -– ladies (and some men) who looked like they’d spent a bit too much time basking and baking in faux rays of sunlight. Now Hollywood is to blame for another not-so-hot trend: “whiteorexia.” The need for gleaming, Red-Carpet-ready pearly whites has inspired people to do whatever it takes to make their teeth ultra-white, and in some cases, all the strips, gels, pastes and laser treatments have left whiteorexics with a super-sensitive smile stripped of enamel with damaged gums. With ice cream season fast approaching, sensitivity is last thing people want to deal with. Never fear, whiteorexics. There are plenty of sensitive toothpastes out there that will keep your smile bright and protected.

GoSMILE Zen Toothpasteicon ($18) is a new-to-the-market contender that wants to revolutionize the way we brush. The aromatherapy fluoride toothpaste is deliciously flavored with essential oils of cranberry and lavender, so you don’t even know you’re getting the good stuff (strengthening fluoride and stain-removing silica). Rembrandticon also offers a whitening toothpaste targeted at sensitive teeth ($7) that uses papaya enzymes to naturally clean teeth.

Just about every major toothpaste brand offers something for sensitive smiles: Tom’s of Maine ($6) is a good, natural choice, and Sensodyne Toothpaste for Sensitive Teeth ($5) is a classic choice for getting your teeth back into ice cream savoring mode.

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