Love them or hate them, UGG boots have been a mainstay of the market for several years now. The only shoe to share both a “Best Selling” and “Most Hated” title is (finally) on the decline: shares of parent company Deckers Outdoor Corp. dropped 16% last week, reaching a 3-year low. The downward trend comes at a bad time for the boot, which normally reports huge holiday sales. According to HuffPo, Deckers blamed “years of price increases,” such as the launch of the $500-$1,000 UGG Collection, for turning off the mall-shopping UGG consumer.
While the anti-UGG set may be thrilled that the shearling boot’s 5+ year reign is coming to an end, the decline is also good news for its fans. Deckers plans to react to the dip by rolling back prices. That means your beloved sheepskin slip-ons will be marked down — just in time for holiday and any inclement weather we may have this unseasonably-warm winter.
So, what do you think: is this the end of an era, or the best day EVER?! Leave a comment below.