Style

Ugh, Starbucks Is Raising Its Prices Today

July 7, 2015 by Francesca Giordano
shefinds | Style

Your morning cup of coffee just got a little pricier. Starting today, Starbucks is raising its prices anywhere from 5-20 cents. The coffee chain told ABC that the purpose of this increase was to “balance the need to run our business profitably while continuing to provide value to our loyal customers and to attract new customers.”

However, the underlying reason is because the price of Arabica coffee beans has increased almost 100%. In April, they went from 106 cents to 220 cents due to prolonging droughts and recent floods in Brazil. Although the prices did decrease since then, they are expected to rise again due to increasing demand for premium coffee beans and the early outbreak of El-Nino, the oceanic disturbance, which can intensify weather conditions in Southern Brazil.

Luckily, the price increase will mostly only apply to hot drinks and are expected to affect less than 20%  of customers. So, no need to add to your coffee fund just yet. That percent will increase in the Fall when your iced vanilla latte turns into a hot pumpkin spice latte. But don’t worry, Starbucks will not be raising their price on any food items. The chain actually hopes to increase their food item sales this way.

Don’t miss: Neiman Marcus’ massive sale, plus Kendall Jenner’s favorite $78 jeans

[Photo Credit: Shutterstock]

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

Fashion

We Can't Believe How Affordable This J.Crew Winter Coat Is--It’s Almost $100 Off Right Now!

January 17, 2019 by Jessica Harrington
Hurry before it sells out!

Fashion

Psst! Nordstrom Has A Super Cute Madewell Top On Sale For Just $29 Right Now

January 16, 2019 by Jeanine Edwards
Don't miss this!

Fashion

This Cozy Sweater *Literally* Has Thousands Of Rave Reviews At Everlane

January 14, 2019 by Jessica Harrington
We want every color!

Fashion

This Coat Is SO Flattering, No One Will Believe It Was Under $50!

January 13, 2019 by Jessica Harrington
We want one in every color!

Fashion

You Need To Buy This $35 Jacket From Zara Before The Price Goes Back Up!

January 12, 2019 by Jessica Harrington
It's so chic!

Fashion

Once And For All, These Are The Best Bras To Buy If You Have Big Boobs

January 9, 2019 by Emily Belfiore
You're welcome in advanced!

Fashion

Every Woman Should Own This Flattering Midi Cardigan--It Looks Good On Everyone

Chances are you already have a bunch of pullover and ...

Fashion

This Cozy Knit Poncho Sweater Is Selling Like Crazy At Nordstrom Right Now

There are some people who feel more empowered than ever ...

LOAD MORE
+
LOAD MORE POSTS