Uh Oh Bieber! One Direction's New Scent Might Be Cooler Than Your "Girlfriend"

November 30, 2012 by Caroline_Sessoms
shefinds | beauty

The British-Irish boy band, One Direction, is launching its debut fragrance early next fall, according to a report by WWD. The scent’s target it market is, of course, tween-age girls.Who else would find it necessary to purchase a fragrance conceptualized by teenage guys who probably couldn’t tell the difference between a spray of Axe and spritz of Acqua Di Giò?! But actually, these guys (or at least their manager) are pretty smart – after all, Justin Bieber’s “Girlfriend” scent is currently the only teenage heartthrob-approved fragrance, and this should introduce some healthy competition. But, Bieber better watch out! After all, 5 guys are better than 1, right?

For more news, read about Charlotte Olympia’s Art Basel collection, Roland Mouret’s debut bridal collection, and the best items from the Target x Neiman’s collab.

[Photo: Splash News]

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