Urban Outfitters… The Next Target GO International?

August 25, 2008 by SheFindsSuzelle
shefinds |

SheFinds loves GO InternationalTarget’s affordable collaborations with high-end designers — as much as the next bunch of fashion followers, which is why we’re finding ourselves drawn to Urban Outfitters these days. The mall alternative has begun its own “fashion for the masses” campaign, partnering with cult designers like Geren Ford and Charlotte Ronson to create secondary collections sold exclusively in Urban Outfitters stores and on their site. 

 

In May, Urban Outfitters launched Ford’s collection, Hawks – an assortment of candy-colored pieces ($78-118).

 

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Next came the Steven Alan line, Lark & Wolff, with tailored oxford shirtdresses, cotton rompers, and gauzy tops ($48-148).

 

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Charlotte Ronson’s take, Play, offers vintage style dresses and cozy separates ($48-118).

And in mid-September, lines from Spring & Clifton and Grey Ant will be filling the racks at Urban Outfitters near you.

 

The best part, like Target’s GO International, is that the prices are reduced but the designer details are not. Single items are priced between $50 and $120; still pricey but nowhere near the dollars commanded by these designers' primary lines.

 

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