VIDEO: The Limited To Launch First Plus-Size Line, "Eloquii," Next Month
September 28, 2011
Two looks from “Eloquii”
The plus-size clothing market is about to get a whole lot more fashionable. This week, Amazon’s Flash Sale site launched REAL by MYHABIT, their size 14+ line, and next month, The Limited will launch its first-ever plus-size concept, Eloquii, targeted at full-figured young professionals. Offering sizes 14W to 24W, the line will follow in the footsteps of The Limited’s design aesthetic: “There will definitely be a common sensibility between the two brands,” The Limited CEO Linda Heasley told WWD.