Violet Grey, a fancy, private beauty and makeup studio for Hollywood’s rich and famous on Melrose Place, just launched its online store called Shop the Shelves at VioletGrey.com. We’re kind of surprised they’re letting us look at their EXCLUSIVE products, let alone buy them. In order to even be considered to grace the shelves of this exclusive store, products must be “authentic, validated and coveted” by the industry’s top beauty specialists. They then declare the chosen ones “necessary” items, and make sure that all the “it” girl celebs have the product in their makeup pouches.
While each of Violet Grey’s products are hand-picked by the most talented Hollywood beauty gurus, and many of the store’s brands and products, such as Tom Ford, Giorgio Armani, La Mer and La Prairie, are not available in ordinary makeup stores, some aren’t as selective as the studio makes them seem. There couldn’t possibly be anywhere else to buy NARS products, right? (Oh wait, yes you can. Right here.) And if these items are sooooo exclusive why is Violet Grey even bothering to offer them to us regular peeps? Well, not that we should be questioning this greatness we now have access to. We can finally pamper and treat ourselves like the stars, because we deserve to look flawless and fabulous too. And if the beautiful people of Hollywood approve, who’s to say we should argue with THAT!?
[Photo: HL Group/Violet Grey]